1% For The Planet
1% for the Planet partnered with Simple Creature to build a microsite designed to inspire patronage by highlighting their environmental leadership projects across the globe.
1% for the Planet brand guidelines
While we did not create the brand guidelines for 1% for the Planet, we leaned into them heavily throughout the design process, shaping the site’s graphic elements, animated transitions, and user interface around the established visual identity.
The site experience was designed around an animated background video, using layered scrolling callouts to guide users through content.
Interactive map search functionality
The second portion of the website features a dynamic map interface that allows users to navigate global event locations and access detailed information about past and planned initiatives. Leveraging Mapbox, we organized 1% for the Planet’s events into a UI that was both intuitive to navigate and deeply informative.
Extensive exploration of color, tone, texture, and atmosphere played a crucial role in arriving at the final visual direction.
