Mamava Product Tour
Mamava approached us with a desire to create an interactive experience that would give potential buyers the ability to explore the physical space and features of their privacy pods.
Year
2022
Process
Design, Development, 3D Animation, Motion Design
Industry
Health and Lifestyle
We designed and developed a microsite for Mamava’s flagship product, the Flex, centered around a photoreal product tour that helps users fully understand the pod’s design, functionality, and key innovations.
The experience was developed through an iterative visualization process, beginning with early concept exploration and camera path studies to define how users would move through and interact with the product.
Low-fidelity renders and motion prototypes were used to test composition, transitions, and feature reveals before refining the environment, materials, lighting, and animations into the final photoreal experience.
A second microsite was constructed for Mamava's largest privacy pod, the XL. Similar to the Flex, users can interactively fly around the product and explore its interior and features.
The XL also includes a customizable pod design tool, allowing users to upload their own logo, select custom side panel colors and graphics, and preview their pod from multiple angles.
The Flex, an all-in-one lactation space designed for workspaces and public places
Each microsite was designed to seamlessly fold into the exisiting Mamava website while elevating the website's visuals.
The XL, spacious, bodacious, and customizable
Live action footage in concert with photoreal 3D renders offers a complete view of how the XL functions in a space.
