Nissan IMs Concept Car
The Nissan IMs made its debut at the 2019 North American Auto Show. This fully autonomous vehicle features an extensive amount of design, animation, and UI created by Simple Creature.
Year
2019
Process
Design, Motion Graphics, UX
Industry
Automotive
Interior screen layout and synchronization
The dashboard of the vehicle is almost entirely screens. Four displays are nearly side by side, and a fifth transparent display sits between the instrument panel and the steering wheel. This screen layering provided a unique opportunity to highlight areas of the gauge cluster and take advantage of the inherent parallax between the two displays.
Motion in UI
Motion played an integral role in the interface design, enabling each screen to serve multiple functions while communicating complex vehicle data clearly and without distraction.
Based on the reception and success of the IMs interface design and execution, Simple Creature was commissioned to adapt the design to work for a second Nissan concept car, the IMq.
Gameification
The second adaptation of the interface explored personalized driver experiences, each tailored to distinct user personas and lifestyles.
In-Vehicle Context
A unique screen geometry and dashboard layout allow information to flow fluidly between driver and passengers.
