What is 0X?

What is 0x? It’s an open protocol that enables the peer-to-peer exchange of assets on the Ethereum blockchain. Still confused? This video is designed to simplify the jargon, and lift the fog.

Year

2022

Industry

Crypto

Process

3D Animation / Lighting, Compositing

As it’s revealed in the video, the room where everything takes place is actually a huge 0x logo. We set out to design a set of materials and means of lighting that was fairly flat and diffuse, highlighting some of the curviness of the walls of the environment, without casting any harsh shadows, or drawing too much attention away from the characters.

Directed by Sandwich, we composed each CG shot in this piece. Character assets were created by a broad range of artists, with various workflows, making for a challenge in outputting harmonious renders. We invented several new techniques and compositing ideas to make it happen.

3D character placement for live action composite

All the live action plates were provided with a secondary render containing a stand-in character for scale and placement of the main actor’s green screen footage.